But why overthink it? Let's all place bets instead! 'Our goal is to reduce intimidation on all fronts, so that people can get into the fun of the game.' 'As British Columbia's only legal sports betting site, PlayNow Sports give a certain peace of mind that other sites just can't offer,' adds Jessica Bieniasz, BCLC's senior specialist for advertising. Still, even Styrofoam could sting, given the circumstances. We had to be very careful shooting pucks at our naked goalie!' 'All our talent were also athletes and able to play their sports. 'Men had on flesh-tone underwear and women had the same, with either a tube-top or pasties,' Roland tells Muse. Muse even bestowed recent Ad of the Week honors on Jamie Foxx's swank/incendiary BetMGM commercial. Some of what Roland says is true, but overall, it's been an impressive creative category. (Even FanDuel's chickens got plucked off screen.) Sea of same? Well, before now, everyone in sports betting campaigns managed to keep their clothes on. You can just focus on enjoying the game.” With PlayNow Sports, there's nothing to hide.

Who am I betting with? Where's my money going? We wanted to turn that intimidation factor on its head and lighten up the experience. “They're flashy, loud, and often not super clear.

'Sports betting commercials are a sea of same,' says agency creative director Kate Roland.